360 Search increases bid strategies based on each 360Target's likelihood to buy and then combines your business' promotions and real-time inventory to create thousands of text ads and keyword variations to product the perfect text ad for every micro moment.
360 Search is a paid search advertising platform that uses intelligent automation to pair live inventory with dynamic marketing tools to effectively reach more shoppers. In addition to setting dynamic keywords for each campaign, you can create global rules from keyword generation across all of your campaigns, which translates into multiple combinations and match types.
360Target Intelligent Bidding
360’s search technology bids higher on 360Targets that we know are in the market to buy a product. This allows us to take each business' limited budget to double down on the shoppers that matter most.
360’s search technology automatically generates thousands of positive and negative keywords based on your inventory feed and custom offers. The system automatically updates each keyword set in near real time as you update your merchandising details, like pricing, features, etc. in your inventory management systems.
Intelligent Search Ads
360’s search technology automatically generates thousands of text ad variations based on your inventory feed and custom offers. The system automatically updates each text ad in near real time as you update your merchandising details, like pricing, features, etc. in your inventory management systems.
360’s search technology self-optimizes each campaign using a business’ sales data and campaign attribution results to continue to enhance the performance of each campaign. This intelligent optimization was the driving force for combining 360’s marketing automation and attribution technology into one seamless platform.
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