360’s social media technology identifies each 360Target across Facebook and Instagram, which allows your business to get the most relevant message to every shopper. 360’s targeting technology cuts down on the wasted ad spend that standard social media campaigns experience from broader targeting tactics.
Intelligent Social Media Ads
360’s social media technology automatically generates thousands of social media ad variations based on your inventory feed and custom offers. The system automatically updates each social media ad in near real time as you update your merchandising details, like pricing, features, etc. in your inventory management systems.
360’s social media technology self-optimizes each campaign using your business’ sales data and campaign attribution results to continue to enhance the performance of each campaign. This intelligent optimization was the driving force for combining 360’s marketing automation and attribution technology into one seamless platform!